And from Miss Fortune's perspective, a marketing genius!
Taking his cue from a newly-launched Huffington Post section also dubbed "Food For Thought", Young has asked his Food For Thought supporters to aid his fight against what he calls "blatant trademark infringement" by HuffPo and its partner, Chipotle Restaurants. In a blog post, Young appeals for help:
Dear Food For Thought Friends:
We need your help!
A large corporate entity is infringing on our trademark. It does not make it easier that they are an entity I respect, and it is for a good cause. It is infringement just the same. The Huffington Post and Chipotle restaurants have joined together to launch a blog called Food For Thought.
They have ignored our trademark and the facts that we have a blog, FaceBook (sic) page, and more under this name. I obviously cannot afford to mount a legal challenge against such deep corporate pockets, so I am appealing to you to help me appeal to them.
Please post on their blog that, while you support their effort to raise awareness around just and sustainable food (our mission), you do not appreciate them using our name and likeness. Can you please post on their blog here:
http://www.huffingtonpost.com/arianna-huffington/food-for-thought_b_4127786.html, and because they may not publish your critical blog post, you can email Arianna Huffington directly: email@example.com
But is it really "trademark infringement" or just another David-versus-Goliath marketing ploy?
Miss Fortune reviewed Food For Thought's official United States Patent and Trademark Office record, and may have found the answer.
In its original trademark registration application (an excerpt is shown at left), Food For Thought requested the use of its mark for "private label processed foods" in classes 29 and 30. Class 29 is "meats and processed foods" and class 30 is "staple foods".
Records indicate the registration currently remains in force only for those two classes (below):
So, does it look like there was a "trademark infringement"?
Not to Miss Fortune--but I'm not an attorney, and never even played one on TV!
And if underdog Timothy Young really wants to fight those overdog "Goliath corporate attorneys", he'd file a trademark infringement claim. There's a stack of paperwork in Washington that proves Young knows his way around an attorney's office.
Nice try though, Tim.
You even got Miss Fortune to write about you (love that Cherry Salsa Atento!).